DeSantis is now antagonizing women. He seems to be picking a fight with just about everyone. As a result his base is narrowing:
He went after the LGBTQ+ community.
He went after Disney just because they dared to want to treat trans community as human beings.
He’s banning books, like a good fascist. It’s requirement if you want to win the GOP nomination:
PEN America And Penguin Sue Over Florida’s Book Bans
DeSantis’ message goes over really well with white supremacists and NAZIs. In fact, their activity has grown dramatically in a state government controlled by DeSantis. Makes sense: hate loves hate.

This DeSantis ad is incredibly over the top. Going after Trump he wants to be as hateful and outlandish as possible. Very disturbing in it’s hyper-masculine theme.
But his non-stop hatefest is starting to backfire. And it could derail his GOP nomination plan.
His heavy on hate message is reflecting in his poll numbers:
He now wants to shoot migrants coming into the country, and throw out the constitution by ending birthright of those born in the U.S.: